In 2016 I left my job to build DUBZ and change the way people travel. Now I’m building Neotrium to change the way people live.
Co-founder of DUBZ, majority-acquired by dnata (Emirates Group) in 2018. Former player for Egypt’s national water polo team. Based in Dubai.
I grew up in Egypt with humble beginnings and one clear ambition: to build something of my own.
Water polo came first. It took me to Egypt’s national team, to the 2007 world junior championships in California, and to a gold medal at the Pan Arab Games. The pool taught me what every company later asked of me: show up every day, play for the team, and keep going when you’re tired.
After studying at ESLSCA, I spent four years at Elsewedy Electric in the UAE as an accounts manager and senior sales engineer, solving technical problems for clients. It was a good job. It wasn’t mine.
In 2016 I resigned to build DUBZ full-time with my partners Omar Abou Faraj and Samer Sobh; I was the first of us to make the jump. DUBZ started as a simple service delivering bags from point A to point B. I soon noticed that most of our trips ended at the airport: Dubai is a tourist city, and we were carrying bags for passengers from Dubai’s ports and Dubai World Trade Centre.
So I reached out to Intelak, the Emirates Group’s travel incubator. In what started as an informal meeting, looking for a way to make DUBZ relevant to airlines, I came up with the idea on the spot: check passengers in at their doorstep. Intelak loved it, DUBZ was one of the four winners of its first cohort, and soon the Emirates Group itself took an interest. As Chief Commercial Officer, I built the partnerships that made it work.
In 2018, dnata, part of the Emirates Group, acquired a majority stake in DUBZ. Home check-in followed for flydubai, Saudia and flynas passengers, and in 2020 for every Emirates passenger flying from Dubai. Today DUBZ is listed among the Emirates Group’s own brands.
Today I’m building Neotrium, now live, which connects DNA, blood biomarkers and wearable data into one personal protocol for peak performance. And in 2027, with SKYGO, I’m taking what I learned building DUBZ home to Egypt.
Happiness is in the pursuit, not the fulfillment.
DUBZ began in Dubai in 2016 as a simple service carrying bags from point A to point B. Its co-founders were Mustafa Maghraby, Omar Abou Faraj and Samer Sobh.
Most trips ended at the airport. In a meeting with Intelak, the Emirates Group’s travel incubator, Mustafa proposed checking passengers in at their doorstep. DUBZ became one of Intelak’s first four winners, the Emirates Group took an interest, and in June 2018 dnata acquired a majority stake.
Co-founder and Chief Commercial Officer, 2016 to 2025
Moved the airport to the traveller’s door: baggage collection, home and hotel check-in, and delivery after landing. dnata, part of the Emirates Group, has held a majority stake since 2018.
The DUBZ storyCo-founder, from 2025. Live now.
An operating system for peak performance. Neotrium connects DNA, blood biomarkers and wearable data into one personal protocol.
neotrium.comFounder. Launching 2027.
Off-airport travel services for Egypt, built on what I learned starting DUBZ.
skyygo.comRead the post on LinkedIn“In 2016, I took the leap as the first full-time founder of DUBZ, started as a simple idea with an unknown future. The journey was anything but linear.”
“Persistence beats luck, not instantly, but eventually.”
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